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Content Marketing

Content is not everything, but it is 100%

This sentence may seem strange at first: “Content is not everything, but it is 100%”, but I came to this conclusion from two maxims: one coined by the comedian Falcão: “Money is not everything, but it is 100%” ( parallel with the joke “money is not a problem, it is a solution”), and the other “The medium is the message”, …

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Content Marketing – What it is, and how it can work for you

marketing de conteudo o que é como funciona?

Muita gente concorda que os hábitos de consumo já mudaram. Hoje a decisão de compra é cada vez mais do cliente e não depende tanto no poder de persuasão da propaganda. Quanto mais as pessoas vão sendo educadas, e empoderadas a tomar suas próprias decisões, menos efetivo se torna o marketing tradicional. O que existe (e funciona) hoje é o Marketing de Atração Digital (Inbound Marketing), e uma de suas ferramentas é o Marketing de Conteúdo, que visa responder às perguntas que realmente são feitas diariamente nos mecanismos de busca. Afinal, quem está respondendo as perguntas do seu público-alvo está fazendo?

Write little, always publish and update your old posts

PUC-PR-Libera-4-Cursos-Online-Fique-em-casa

Um dos segredos do marketing online para manter seu público interessado é escrever pouco, mas publicar com frequência. Ninguém tem tempo de ler uma tese de doutorado pra saber que seu produto é ótimo. No entanto, a indicação de outras pessoas, o compartilhamento de posts interessantes e a quantidade de informações que seus visitantes encontrarem quando chegarem ao seu blog, são pontos essenciais para seu sucesso e melhorarão sua reputação como autoridade no assunto.

Know the worst mistake of planning Inbound Content Marketing

You liked the concept of Inbound Marketing and are already investing in the methodology of attracting visitors to your brand using relevant content as a way to connect with your audience. Perhaps you have already set up some Landing Pages to generate Leads and then relate better with these visitors in order to understand the business opportunities. Unfortunately, as in …

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Social networks in digital marketing, how to avoid some invisible dangers

redes sociais no marketing empoderamento digital

Over the years we have learned a lot about digital empowerment with several important names in online marketing. I received a post by email and decided to share it immediately here. This video from the Viver de Blog site summarizes in a very precise way what we have been commenting for years: The Invisible Danger of Social Networks in Digital …

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How to publicize my work on the internet and attract more customers.

Inbound Marketing | Aula 1- Marketing de Conteúdo e Atração Digital

Helo! My name is Dionizio Bach and I specialize in digital training for local companies. In these more than 20 years as an online marketing professional. many people ask me: how to publicize my work on the internet and attract more clients? And since there are so many options, let me explain better to you those that I believe will …

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Want organic positioning on Google? Answer the questions that people are already asking!

SEO - Posicionamento Orgânico no Google

In order for you to learn how to position yourself organically on Google, I’m going to use a real example of keyword research (also called keyword or kephrase). Keyword is the name used to designate the “question” that a person asks on Google, or any other search engine on the internet. In this real example, we are going to evaluate …

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How to create an Editorial Calendar to plan your content more efficiently

Calendário Editorial

You should already know the importance of producing relevant content, whether to consolidate your presence on the internet, generate perception of authority or improve your sales. In this quick article I will define an Editorial Calendar, using very practical actions, as you can efficiently plan your content to achieve your goals. How to plan content efficiently Without planning, no action …

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What are archetypes and how they can help your business

O-que-são-arquétipos-Empoderamento-Digital

In short, archetypes are personifications of the main human emotions. Identifying the main archetypes of your brand will make it easier to recognize the audience that relates emotionally to you. What are Archetypes The Archetype is the ideal model of something, and Jung – founder of analytical psychology – believed that these representations were present in everyone’s unconscious, influencing emotions, …

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Use archetypes for sales and in your digital marketing (online and offline)

Arquétipos-no-marketing-Lost-Empoderamento-Digital

You already know that archetypes are personifications of human emotions. Here we will talk about the use of these archetypes for sales and digital marketing (online / offline). In this article I will address the 12 Jungian archetypes, which are related to language in general. As communication tools, they serve very well to facilitate people’s understanding when telling stories and …

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