How to create an Editorial Calendar to plan your content more efficiently

Calendário Editorial

You should already know the importance of producing relevant content, whether to consolidate your presence on the internet, generate perception of authority or improve your sales. In this quick article I will define an Editorial Calendar, using very practical actions, as you can efficiently plan your content to achieve your goals.

How to plan content efficiently

Calendário Editorial

Without planning, no action can be considered as well treated in fact. Without knowing where we want to go, how to know if we are close or far from our goals..

Be clear about your goals

Know exactly where you want to go, and set a deadline. I put that in numbers, and choose a date.


1,000 YouTube followers in 2 months

R $ 10,000 monthly revenue in 12 months

1st page of Google in organic searches for keywords X, Y, Z,… in 6 months


Find out where you are currently

From the chosen objective, find your starting point, for example:

  • Today I have 134 followers on YouTube.
  • Today I have R $ 3,500 in monthly invoicing
  • Today I appear on the 5th page of Google in organic searches for keywords X
  • Today I don’t appear on the top 10 pages of Google in organic searches for the keywords Y etc.

Find out where your audience really is

público alvo relacionamento social homem bicicleta mobile smartphone.jpg

Do research with your current customers, or with your ideal customers for your internet consumption habits. Where these people are is where you need to be.

  • If the majority of your audience is using Instagram, why spend time with Facebook or Twitter; If a lot of people are starting to use Telegram when trying WhatsApp, you can study how Telegram works; Do not forget that the best platforms for those who are just starting out are those with the lowest risk of disappearing, eg: Website and YouTube.

Find out what your audience likes and needs

Identify and / or do research on your social networks on the most relevant and interesting subjects for your followers.

Do the same thing on your competition’s profile, see which posts are more engaged.

Identify in social groups and on Google the subjects that people ask and you can answer!

In summary: Answer what people are asking!

Every day people search Google for topics that you can come up with an answer. This will associate your name / brand with the solution to a problem that the person is experiencing. This is very powerful!

Create content frequently

Who is not seen is not remembered.

So says the popular saying, and how social networks made a point of forming on this premise. Either you publish frequently or you will not be seen, on the other hand, that you publish more is seen more often. But this is exactly one of the invisible dangers of social media.

Do not worry about publishing so much, but publish with quality, and always keeping an eye on your desired audience, to achieve your goals.

Editorial Calendar, your best friend!

Clareza dos objetivos com um Calendário Editorial

The objective of setting up an Editorial calendar in advance to develop the publishing habit. In that case, a monthly schedule of what you need to publish. Thus, during that month you will already plan and produce all the content that you will publish next month.

For example, it is no use just sending a “Happy Mother’s Day!” hurry up for that sunday don’t pass up blank. You can plan a “countdown timer” with strategic publications to remember that the month of mothers is coming, an exclusive offer for this occasion in advance so that people can enjoy and finally a “Happy Mother’s Day” very special on the date. All of this needs to be thought, planned and programmed well before the publication of each post.

Tip! Use this Permanent Calendar of Memorial Dates in World to plan your editorial calendar.

Maintain a frequency according to your possibilities

Quickly calculate how many new times you can access your followers with relevant content, where you can offer:

  • Monthly = 12 times a year;
  • Fortnightly = 26 times a year;
  • Weekly = 52 times a year;
  • 2x a week = 104 times a year;
  • 3x a week = 156 times a year;
  • Working days = 300 times a year (approximately);
  • Every day = 365 times a year;
  • 3x a day = almost 1,100 times a year.

This is the calculation of the investment of time and resources that you can make to be a reference in your niche market, if you decide to use only as social networks.

Each publication is an opportunity for your business to be seen and remembered by your followers and customers. Ideally, keep daily publications, or at least some days of the week, but no less than twice a week to get new ones and keep your followers interested.

Think long-term and balance your investments

How publications such as videos on YouTube and posts on your site become assets for your business, as it continues to generate visits long after social publications. It is prudent to divide your time to produce a little for each platform, or to republish the same content on different platforms to optimize your time and resources. We can talk about this more at another time.

Remember that your domain (eg yourname.com) is the only permanent address because it is yours, all the others can change or disappear according to the decisions of the companies behind the social platforms. Always use this domain to centralize your dissemination and within your site you point to your other current social profiles.

If your business does not yet have a domain registration, I recommend that you resolve this immediately.

Schedule publications on your Editorial calendar and save even more time

Nobody expects you to be on duty publishing at the frequency you want for your goals.

Use tools that schedule your publications in advance:

In WordPress you can schedule a post simply by setting the date for the future.

On YouTube and Facebook you also have this option by default, you can set the date and time when your content will be published. For Instagram and other platforms that don’t have this native, you can use paid tools like MLabs or HootSuite

Monitor and analyze the results of your editorial calendar

Análises e planejamento para o Calendário Editorial

Choose an evaluation cycle you can manage (weekly, biweekly or monthly) and strategically evaluate your results.

With small adjustments from one cycle to the next, you can improve your results with little effort.

I know that at first it seems like a matter and impossible, but think of it as the first pedal on a bicycle: once in motion it becomes easier and easier to keep pedaling and increasing speed. 😉 By the way, also read about the flywheel effect in digital marketing

Lets grow together?

Comment below on your greatest difficulties and achievements in producing valuable content for your brand.

Feel free to contact me and answer your questions

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