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Inbound Marketing

marketing de conteudo o que é como funciona?

Content Marketing – What it is, and how it can work for you

Muita gente concorda que os hábitos de consumo já mudaram. Hoje a decisão de compra é cada vez mais do cliente e não depende tanto no poder de persuasão da propaganda. Quanto mais as pessoas vão sendo educadas, e empoderadas a tomar suas próprias decisões, menos efetivo se torna o marketing tradicional. O que existe (e funciona) hoje é o Marketing de Atração Digital (Inbound Marketing), e uma de suas ferramentas é o Marketing de Conteúdo, que visa responder às perguntas que realmente são feitas diariamente nos mecanismos de busca. Afinal, quem está respondendo as perguntas do seu público-alvo está fazendo?

PUC-PR-Libera-4-Cursos-Online-Fique-em-casa

Write little, always publish and update your old posts

Um dos segredos do marketing online para manter seu público interessado é escrever pouco, mas publicar com frequência. Ninguém tem tempo de ler uma tese de doutorado pra saber que seu produto é ótimo. No entanto, a indicação de outras pessoas, o compartilhamento de posts interessantes e a quantidade de informações que seus visitantes encontrarem quando chegarem ao seu blog, são pontos essenciais para seu sucesso e melhorarão sua reputação como autoridade no assunto.

Inbound Marketing | Aula 1- Marketing de Conteúdo e Atração Digital

How to publicize my work on the internet and attract more customers.

Helo! My name is Dionizio Bach and I specialize in digital training for local companies. In these more than 20 years as an online marketing professional. many people ask me: how to publicize my work on the internet and attract more clients? And since there are so many options, let me explain better to you …

How to publicize my work on the internet and attract more customers. Read More »

Como aparecer no Google sem anunciar

Essential Online Guides for Local Businesses

When your customers are looking for suppliers on the internet, they will certainly find those who have already registered and the best ones positioned on Google, or no search engine used. They may see advertisers who invest to appear before others, but generally close deals with the best ones selected by other users. Just look …

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SEO - Posicionamento Orgânico no Google

Want organic positioning on Google? Answer the questions that people are already asking!

In order for you to learn how to position yourself organically on Google, I’m going to use a real example of keyword research (also called keyword or kephrase). Keyword is the name used to designate the “question” that a person asks on Google, or any other search engine on the internet. In this real example, …

Want organic positioning on Google? Answer the questions that people are already asking! Read More »

Calendário Editorial

How to create an Editorial Calendar to plan your content more efficiently

You should already know the importance of producing relevant content, whether to consolidate your presence on the internet, generate perception of authority or improve your sales. In this quick article I will define an Editorial Calendar, using very practical actions, as you can efficiently plan your content to achieve your goals. How to plan content …

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O-que-são-arquétipos-Empoderamento-Digital

What are archetypes and how they can help your business

In short, archetypes are personifications of the main human emotions. Identifying the main archetypes of your brand will make it easier to recognize the audience that relates emotionally to you. What are Archetypes The Archetype is the ideal model of something, and Jung – founder of analytical psychology – believed that these representations were present …

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Arquétipos-no-marketing-Lost-Empoderamento-Digital

Use archetypes for sales and in your digital marketing (online and offline)

You already know that archetypes are personifications of human emotions. Here we will talk about the use of these archetypes for sales and digital marketing (online / offline). In this article I will address the 12 Jungian archetypes, which are related to language in general. As communication tools, they serve very well to facilitate people’s …

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Instagram username, Facebook, Tik Tok etc… How to choose the best for your company?

Instagram username, Facebook, Tik Tok, Linkedin, etc… There are a lot of social networks that we have to mark our digital presence. So, in this article, I will explain how to choose the best username for Instagram, Twitter, Tumblr, Facebook and other social networks. I also present 5 online tools for you to check if …

Instagram username, Facebook, Tik Tok etc… How to choose the best for your company? Read More »

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