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Arquétipos

What are archetypes and how they can help your business

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In short, archetypes are personifications of the main human emotions. Identifying the main archetypes of your brand will make it easier to recognize the audience that relates emotionally to you. What are Archetypes The Archetype is the ideal model of something, and Jung – founder of analytical psychology – believed that these representations were present in everyone’s unconscious, influencing emotions, …

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Use archetypes for sales and in your digital marketing (online and offline)

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You already know that archetypes are personifications of human emotions. Here we will talk about the use of these archetypes for sales and digital marketing (online / offline). In this article I will address the 12 Jungian archetypes, which are related to language in general. As communication tools, they serve very well to facilitate people’s understanding when telling stories and …

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