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Content is not everything, but it is 100%

This sentence may seem strange at first: “Content is not everything, but it is 100%”, but I came to this conclusion from two maxims: one coined by the comedian Falcão: “Money is not everything, but it is 100%” ( parallel with the joke “money is not a problem, it is a solution”), and the other “The medium is the message”, …

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Know the worst mistake of planning Inbound Content Marketing

You liked the concept of Inbound Marketing and are already investing in the methodology of attracting visitors to your brand using relevant content as a way to connect with your audience. Perhaps you have already set up some Landing Pages to generate Leads and then relate better with these visitors in order to understand the business opportunities. Unfortunately, as in …

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Want organic positioning on Google? Answer the questions that people are already asking!

SEO - Posicionamento Orgânico no Google

In order for you to learn how to position yourself organically on Google, I’m going to use a real example of keyword research (also called keyword or kephrase). Keyword is the name used to designate the “question” that a person asks on Google, or any other search engine on the internet. In this real example, we are going to evaluate …

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